When American Conservatory Theater first announced plans to renovate the Strand Theatre on Market Street, its Artistic Director, Carey Perloff, was bubbling over with ideas about what a second performance space could do for the company. With an eye to having more opportunities to commission new works, Perloff hoped that the Strand's location (smack in the middle of the mid-Market Street renewal effort) would be able to attract a new audience of techies who might be interested in seeing what a ne...
When American Conservatory Theater first announced plans to renovate the Strand Theatre on Market Street, its Artistic Director, Carey Perloff, was bubbling over with ideas about what a second performance space could do for the company. With an eye to having more opportunities to commission new works, Perloff hoped that the Strand's location (smack in the middle of the mid-Market Street renewal effort) would be able to attract a new audience of techies who might be interested in seeing what a ne...
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